SEO marketing is a great way to get your plastic surgery business in front of the right audience. However, it’s not as simple as just publishing blog posts and hoping for the best. In this article, we’ll discuss some SEO marketing for plastic surgery strategies you can use to ensure that your SEO efforts are effective and yield positive results.
- Content is King – It Has Always Been
SEO best practices dictate that fresh content is king. Plastic surgery is a highly competitive field, so your website needs to have a steady flow of new and unique content. This content should be focused on topics related to your industry. It can include a mix of blog posts, news and press releases, infographics, and informative videos.
- Optimize Your Website for Keyword Research
The first step in a successful SEO strategy is identifying the keywords you want your website to rank for. You may use free online tools like Google Trends and Google Keywords Planner to find out what people are searching for in plastic surgery. If you can, try targeting multiple versions of each keyword phrase (e.g., “plastic surgery,” “cosmetic surgery,” and “nose job”).
Once you have your list of target keywords, optimize the content on your plastic surgery website for each one. If you haven’t done this before, different online resources can help you do this. If you’re using WordPress, for example, check out Yoast’s SEO Plugin.
In addition to optimizing your website content for search engines, it should be optimized in terms of user experience. For instance, use high-quality images and videos on every page. Navigating through your website needs to be a pleasant experience for your visitors.
- Keep Site Mobile Friendly
Over half of all page views are now coming from mobile devices. This means that your plastic surgery website needs to be responsive and provide an optimal user experience on phones, tablets, or any other mobile device too.
- Hire a Skilled SEO Specialist
While your team may be able to work on a few tweaks and aspects to optimize your website for search engines, nothing beats an SEO specialist. SEO can be a highly technical field, and it is imperative that you hire someone who knows what they are doing. Not only does this save you time, but finding someone who knows how to handle SEO marketing for plastic surgery websites can help save you from all of the troubles and money in the long run.
The most important tip for SEO marketing of plastic surgery is to make sure that your content is fresh, unique, and relevant. While there are some things you can initially do to make this possible, considering hiring an expert in the field is your best bet.
